Thirty-eight years with passion

A group of friends, a common life path, characterised by great enthusiasm and an extraordinary attachment to our land. It was October 1986 when a Cooperative of young people was set up in a tiny village south of Siena.

It was not a real economic project, but rather a cultural idea, the desire to demonstrate to ourselves and to the world that a new form of tourism was being born, tourism based on respect for the environment and for the cultural and anthropological heritage of our territory, the legacy of the social and economic history of "Tuscany Minor".

We began to operate concretely in the early months of 1987 in a 14 m2 office, producing the first printed catalogue Sogno Toscano (Tuscan Dream) with just 12 things, including renovated farms and small houses in the historic centre.

All this happened in Celle sul Rigo, a tiny and delightful medieval village, the last garrison of Tuscany in the south of the province of Siena on the border with Lazio and Umbria, 700 inhabitants in all and a great ability to make the best pici in the world. Since then, many things have changed.







Today we offer you more than 2,700 carefully selected properties not only in Tuscany but throughout Italy from Piedmont to Sicily, Veneto to Sardinia, as well as Greece, Provence, Catalonia and Portugal.

Our offer has become more and more articulated prestigious properties, independent villas with private swimming pool, splendid farmhouses with SPA, farm holidays, charming hotels, splendid relais, period residences in Italian cities of art and an extraordinary selection of the best Italian wellness centres, but we have not forgotten small farm holidays and delightful B&Bs that have allowed us to grow in these 38 years.

Each proposal, residence, villa, resort, charming hotel is selected directly by us, with the utmost care and attention, assessing not only the quality features and every detail, but not least the quality of the welcome and the availability of the owners, many of whom have now become dear friends.

We take care of your holidays with the responsibility of those who know they are taking care of a special moment in the lives of our guests, which is full of expectations and desires, and our greatest joy is to fulfil them all and with the best of results.

Our team continues to be made up of motivated and professional women, whose sensitivity and enthusiasm have always characterised the history of Verdidea.

In recent years we have added to our hospitality activities the activity of wedding planner and organisation of events, company meetings, location scouting and all kinds of concierge services, experiential and thematic activities.


The areas have expanded, but the same care, seriousness, correctness and reliability have remained, which in over a third of a century of history have enabled us to guarantee fascinating holidays to millions of guests from all over the world. So a true "Republic of Women", where sensitivity and an emotional approach have characterised the founding choices and the main guidelines for the development of our company.


Thank you all, guests and friends, who have shown your appreciation of our commitment and passion over these 38 years. Thank you very much indeed. And the story continues.


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