Nicoletta Innocenti

A group of friends, a common life path featured by great enthusiasm and an extraordinary bond with our land.

It was October 1986. It was a cultural idea, rather than a mere economic project, the will to prove ourselves and the world that a new kind of tourism was about to be launched, in the respect of the cultural, ambient and architectonical heritage, inheritance of the social and economic history of the minor Tuscany.

We started working in 1987 in a 14 sm office, producing the first catalogue Sogno Toscano with 12 structures including restored farmhouses and small houses in villages. All this happened in Celle sul Rigo, last village of the province of Siena, 700 people total. Since then a lot of things changed.

As from 1994 we are a Tour Operator and we supply our product to the major European and American commercial partners. In 1996 Verdidea moved its offices in San Quirico d’Orcia.

In 2002 our offer has been enriched with the new catalogue Collezione, a collection of the most prestigious structures for very special occasions.

In 2003 Verdidea inaugurates a third catalogue, Sogno Italiano, making hospitality proposals in Umbria, Lazio, Emilia Romagna, Molise and Apulia. The fourth catalogue, Sogno Mediterraneo, was edited in 2004: it includes Catalogne and Provence.

In 2005 our offers enlarged with beautiful villas in the Greek Islands, besides Marche, Basilicata, Calabria and Sicily. In 2007 the catalogues became six, with Sogno Arte and Sogno Benessere. The first one collects hotels, romantic Bed and Breakfasts, relais in the most important Italian cities of art. The second one is a careful selection of wellness centres, from Trentino Alto Adige to Eolie Islands.

Here we are in 2009 with Verdidea Dreams, unique catalogue made of 360 pages collecting all our offers, enriched also with cultural suggestions and curious, funny ideas to experiment new passions.

Heartfelt thanks to everybody, guests and friends, that during these 23 years showed to appreciate our engagement (it looks like as if we began only yesterday!).

Again heartfelt thanks.